LucieHmedia2019

Explain how to lego movie broke boundaries with branded marketing how it targeting the different sections of their target audience and whether it was successful or not.  The lego movie broke boundaries with branded by having a very good idea of creating a different way to advertise this way putting all a lego advert of ITV. This helped to promotion of the lego movie, on a channel which would allow them to maximise our message to the core target audience (families with young children). They used 4 familiar and modern uk tv adverts (premier inn, BT, British heart foundation and confused.com) that were all recreated entirely out of lego to announce its coming out soon.To ensure that the break felt as much like real-life had been turned into Lego as much as it possibly can, they made sure to use 4 ads that were all live/recent campaigns and not to remakes of classic ads from previous years. They made sure their was a link between the lego versions of the real life ads the added a sm...

Connotation- An idea or feeling which a word invokes for a person in addition to its literal or primary meaning. Denotation- The literal or primary meaning of a word in contrast to the feelings or ideas that the word suggests. Denotations of the game cover : colour pallet -Dark contrasts the evil                                                  part connotation  -lights contrasts the good                                               part connotation  -syfy colours in the bottom right (green red and blue )  part connotation /syfy genres  -action in the top left (red yellow)                                 part connotation / action ge...