Lego movie + game poster campaign

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Connotation- An idea or feeling which a word invokes for a person in addition to its literal or primary meaning.
Denotation- The literal or primary meaning of a word in contrast to the feelings or ideas that the word suggests.


 Denotations of the game cover :
colour pallet
-Dark contrasts the evil                                                 part connotation 
-lights contrasts the good                                              part connotation 
-syfy colours in the bottom right (green red and blue) part connotation /syfy genres 
-action in the top left (red yellow)                                part connotation / action genre
-thriller in the top right ( black grey and blue)             part connotation /  thriller genre
-multiple genres in the film e.g action western syfy.... part connotation 

 connotations of game cover :
. Poster is 3D implying the lego brick which is 3D popping at you 
.blue red green colours which is syfy  colours 
Denotations of the film :
.Bright colours 
. big guy towering over the people with dark background to show he is evil
connotations of the film :


Film posters are released at different times and contain different information just like the trailers. the teaser trailers come out first. 
movies that have a low budget only have 1 teaser poster so they don't have enough money. 



Tag line- home is calling
Colour palette represents the type of film - as aqua and its about under the sea
title- Aquaman
striking image- Aquaman surrounded by fish and sharks
when/how- coming soon

theatrical-

colour palette represents colour of film
tag line- home is calling
striking image
cast crew
when/how- December 21 2018

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