LucieHmedia2019

USES & GRATIFICATIONS THEORY Uses and Gratifications theory as developed by Blulmer and Katz suggests that media users play an active role in choosing and using the media. Blulmer and Katz believed that the user seeks out the media source that best fulfils their needs. The uses and gratifications theory assumes the audience chooses what it wants to watch for five different reasons. Information and Education  – the viewer wants to acquire information, knowledge and understanding by watching programmes like The News or Documentaries. Entertainment  – Viewers watch programmes for enjoyment. Personal Identity  - Viewers can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics. Integration and social interaction  – the ability for media products to produce a topic of conversation between people. For example who is the best contestant on The X-factor who which was the best...

Lo/ to analyse a specific episode of the live lounge. Mahalia Background:Mahalia Burkmar, known mononymously as Mahalia is a British singer songwriter and actress. Mahalia has released a couple of EPs and an album, Diary of me. She acted in the film brotherhood. Born: 1st may 1998(Age 21) she is from Syston, England.  Genres: Hip Hop Soul, Neo Soul, Contemporary R&B. Current album: Love and Compromise (2019). Awards: Nominations- Brit award for British female solo artist & Soul train music award for best new artist. Explain how and why producers of radio programmes target different audiences. Refer to the radio 1 live lounge to support your answer?[10] Radio programmes target different audiences because otherwise people who like a genre that they never play will lose watchers and listeners whereas if you were to play a variable of genres people would enjoy it more. Also with radio one live lounge you get to watch celebrities people you like to do covers from othe...

Audience Demographic: 15-25 Name of program: the After live show  Time slot: 2-3 presenter (Age, gender) write a pitch: it will run like a live lounge  it will broadcast in a studio no swearing  17-35 4-5 because it more mature children would probably find it boring  I chose yellow because that is the pirate FM logo colour and i chose blue to mix it up and because. i like the colour blue. I chose the boombox and the microphone because you listen to music on a live lounge and i thought it would look cool.