The lego movie tv advertising

-
Explain how to lego movie broke boundaries with branded marketing how it targeting the different sections of their target audience and whether it was successful or not. 

The lego movie broke boundaries with branded by having a very good idea of creating a different way to advertise this way putting all a lego advert of ITV. This helped to promotion of the lego movie, on a channel which would allow them to maximise our message to the core target audience (families with young children). They used 4 familiar and modern uk tv adverts (premier inn, BT, British heart foundation and confused.com) that were all recreated entirely out of lego to announce its coming out soon.To ensure that the break felt as much like real-life had been turned into Lego as much as it possibly can, they made sure to use 4 ads that were all live/recent campaigns and not to remakes of classic ads from previous years. They made sure their was a link between the lego versions of the real life ads the added a small 2 seconds "sting" featuring a character from the lego movie and at the end of the break they added 40 second trailer for the Lego movie itself. ITV also introduced the break with a voiceover informing viewers that “to celebrate a much anticipated new movie coming to cinemas, we’ve assembled a very special ad break”. 

Comments

Post a Comment

Popular posts from this blog

Music Video Practise Question

-
Explain one way in which music videos use media language to differ from each other. Refer to one example of contrasting media language in 2 music videos you have studied to support your answer. The music video's use media language such as the characters, camera angles and colour to fit the meaning of the song. sk8er boi and Teenage dirtbag both have similarities and differences. In sk8er boi they are stereotyping the clothes they wear they are roughly all the same. In sk8er boi they use different narratives to refer to skaters in the music video, such as bmx and skating in abandoned buildings, which uses a low angle shot.They have a birds eye view angle, jumping up and down on the car, to add effect of the singer that is underneath the camera. In teenage dirtbag, they use low angle shots to get an effect from a character in the music video. an example of this is when they used a low angle shot to make the scene feel threatening. Teenage dirtbag is a stereotypical life of a kid ...
Read more

News sources

-
News Sources -  where do journalists get news stories? Online-  newspaper- BBC-  BBC - Home social media- instagram facebook twitter interviews- calling- listening to people conversation in public places- police- 101 - The police non-emergency number - Police.uk cornwall live- News - Latest news from Cornwall and the UK - Cornwall Live sports stories- local people- trends- videos- radio stations- Internet Radio UK, online radio stations, listen to internet radio taxi/public transport-  world records- cornwall film festival- Cornwall Film Festival Fake News consider the source read beyond check the author supporting sources check the date is it a joke check your basis ask the experts
Read more

Disaster movies

-
Image
1.Both  2.The impossible  3.Tsunami- The impossible Epidemic- contagion  Attack- Kong skull island  4.The impossible Kong skull island  5.the impossible  kong skull island  6.not a lot the settings are different for all 3 one in Thailand one in a bunch of islands and the other is in the US somewhere. 1. Steve McGarrett ex Navy seal. PI the other main character- Juliet Higgins ex MI6 PI partner with Steve. 2.a attack on earth by a creature- Spinosaurus but like 3x bigger. it is set in Chicago but the animal moves to other cities but origin in Chiacgo. 3.Army, navy marines etc.- they will bring 2 characters that know the 2 main characters- James Magnum and  Catherine Williams. who are still currently in the service. the last character is Tom Severide who is a first responder, Him and Catherine Williams are siblings to a different father, but they are quite close. 4.Tom Severide is going to die and the...
Read more