Music Video Theory

Performance clips- simple and direct

conceptual clips-further broken down into narrative and artistic
in majority of videos they are combined.

A performance clip is a video that shows the vocalists in one or more settings such as the recording studio or on stage at a concert.

A narrative clip contains a visual story that is easy to follow. A pure narrative clip contains no lip synchronised singing.
the story is an idea a concept hence conceptual.
The narrative usually relates to the song in someway albeit subtle at times.

Artistic clip-music videos use artistic elements to enhance the overall piece. some video are purely artistic since they show sequences wth no obvious narrative and no singing. they can be described as artistic since they purposefully manipulate images but don't tell any sort of story. purely artistic videos are common in electronic or experimental videos.

Artistic performance video- A performance video which is heavily artistic.
Analyst to Apesh*t

• heavily artistic
• some performance clips
• used artistic elements
• singer portrayed as wealthy and rich- at the top of stairs
• it is reflected in the lyrics about their wealthiness