Andrew Goodwin's Music Video Theory
Stage 1-A relationship between the lyrics and visuals which illustrate amply, or contradict the lyrics.
Stage 2- seeing the sounds- the relationship between the music (not the lyrics) and the visuals which amplify or contradict the music.
Stage 3- Genre- related style and iconography present.
Stage 4- Multiple close ups of main artist or vocalist; the creation of a star image to promote a recognisable brand image.
Voyeurisim- where in the video are they trying to show you that the artists or someone in it is good looking/ attractive. And encouraging you to see their desirable qualities.
Intertextual references to other media texts may be present especially in humorous videos.
Stage 2- seeing the sounds- the relationship between the music (not the lyrics) and the visuals which amplify or contradict the music.
Stage 3- Genre- related style and iconography present.
Stage 4- Multiple close ups of main artist or vocalist; the creation of a star image to promote a recognisable brand image.
Voyeurisim- where in the video are they trying to show you that the artists or someone in it is good looking/ attractive. And encouraging you to see their desirable qualities.
Intertextual references to other media texts may be present especially in humorous videos.
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