Radio 1 Live Lounge Case Study

Released on 16th October 2006
Target audience 15-29
Radios 1's live lounge is a collection of live tracks played on Jo Whiley's radio 1 show. It consists of both covers and the bands own songs.
Radio 1 introduced Live lounge after the internet became popular to listen to music which meant radio 1 lost customers. They introduced live lounge to regain customers.
On BBC iplayer, Deezer iplayer radio app

Harry Styles

• English, singer, songwriter and actor 
• His music career began in 2010 when he auditioned for the British singing competition "The X Factor" and was brought back to form the boy band One Direction.
• He is 25 years old
• Net worth- £58 million
• Available on Youtube, Spotify Deezer, Google play and Tunein.
• Genre- Soft rock, Folk music, Britpops, Pop music and rock.

Harry Styles has been known for his love of old school, classic rock. It surprised most when  he decided to cover a classic band called Fleetwood Mac The chain from the album Rumours. Harry sung out the track known to most young audiences from the soundtrack of Guardians of the Galaxy vol 2. The track showed it's immense vocal talents and surprised many labelled him as the classic "Boybander"  from his One Direction Days.

Explain How and why producers of radio programmes target difference audiences. Refer to radio 1 live lounge to support you answer. [10]

Radio 1introduced Live Lounge after the internet became popular to listen to music which meant Radio 1 lost customers so they introduced Radio 1 Live Lounge to regain customers. It was released on 16th October 2006. Jo Whitley's Live Lounge played a range of both covers and bands own songs. the target audience is ages 15-29.

The singer Harry Stiles starred in radio 1 live lounge singing a cover of fleetwood mac the chain. He had left the band 1D 2 years before he did this cover and they went their own ways. It not only targets the radio 1 primary target audience audience 1529 but this would affect this because the older generation would listen to them.

9/03/20
Lo/ to research the radio 1 industry and BBC radio 1 
In the UK the term 'public service broadcasting' refers to broadcasting intended for public benefit rather than to serve purely commercial interests. The communications regulator Ofcom requires that certain television and radio broadcasters fulfil certain requirements as part of their license to broadcast. All of the BBC's television and radio stations have a public service remit including those that broadcast digitally.

• How many NATIONAL radio stations do the BBC operate? What are they and how are they different in terms of content and audience?

Eleven nationals

• How many Regional radio stations do they operate?

fourty local radio stations by region

• How are they funded?

By annual television license free which is charged to all British households companies and organisations

• Who is the direct competition to PSB radio?

IDK

• Name 5 different COMMERCIAL radio stations and their target audience 

Absolute radio- 30 plus
Kiss fm15-34
capital london -16-34
virgin radio 24-44
capital xtra 15-25

• What different ways can people listen to BBC radio 1 
• car
• tv
• phone
• radio

LO/ to explore how BBC radio meets its PSB remit and meets the needs of its target audience.
The radio 1  audience is clearly addressed by presenters that are close to the age of their main listeners demographic of 15-29.(Through radio 1 presenters themselves will always tend to be aged towards and the upper end of this age range or slightly over) Targeting a young audience the language of the presenters is restless and energetic often using informal everyday language that may include some slang and intertextual references to pop-culture.

Remit
the remit of radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 years old and it should also provide some programming for younger teenagers.It should offer a range of new music support emerging artists especially  those from the UK and provide a platform for live music. News, documentaries, and advice campaigns should cover areas of relevance to young adults.