Mojo exam case study

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Mojo is for people who have severe interests in music. Mojo aimed target audience is 35 years and over. Mojo's aimed target is set on males. however in this edition it is a rock magazine.
In this Mojo magazine featuring the band Fleetwood Mac the masculine colour would also indicate it being a rock magazine which it is.

 One of the free item surrounding the main image is a gold square. This bright colour would catch peoples eye to make them buy it. The colour is a golden which would attract the upperclass. The golden square is a cd that comes with the magazine. The cd that comes with the magazine, is a band called Motor City Soul Soul, R&B, Funk, oldies, modern pop and rock. Based on the genre of the cd it would sense that it is in this type of magazine.

 The colour pallet for this cover has a mature colour of monochrome (black and white) which shows the band are quite old, it is a masculine cover  and rock colours are associated with black grey and white. It attracts the male audiences at the age of about 35 to 70. They have added the red to make it stand out against the rock gene colours.

 The layout of this magazine focuses on the main image of the band. they have a used a low angle shot showing how god like they are because they are in there like 70's  and they are still performing. The main image shows underneath what they looked like 20 years ago which brings back memories to the older generation that used to listen to Fleetwood Mac 30 years ago. The image is a medium eye level shot.

 The Mojo masthead is obscured by a member of the fleetwood mac the mojo masthead goes across the top middle of the magazine. The Fleetwood Mac masthead is also a white bold showing rock genres. the shot type for the image is a low angle medium close up.  '' it's a miracle that we survived'' is a quote from the band.

 Old men would find this appealing, because it is a type of genre they would enjoy and most males grew up with their songs.

Comments

  1. Ms Stott21 September 2019 at 06:17

    A good first draft covering most aspects of Media language.
    Targets:
    1) LL: make sure band names and magazine titles always start with a capital letter.
    2) When discussing imagery always mention the shot type to pick up marks for terminology.
    3) In your intro also state that the primary target audience is male.
    4) Link paragraph 2 back to how/why the target audience is represented/attracted e.g. those in the target audience who appreciate this genre will find this appealing.

    ReplyDelete
  2. Ms Stott9 December 2019 at 07:38

    Discuss imagery in more details too.

    ReplyDelete

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