Mojo Case Study

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Mojo target audience and institution facts 
Institution:
Distribution:
Circulation:
Genre: rock and classic 
Target audience
age- around 35 and over
gender- mostly male
nationality- English and American 
music interests  


















Fleetwood mac:






formed: 1967
music genre: British blues, pop rock, blue rock, rock etc.

  • Mick fleetwood dropped out of school at 15
  • 'Rumours' continued to sell at ridicluous rates 
  • the entire group lived together 
  • 'Tusk cost a fortune to make 


In this example of mojo magazine featuring fleetwood mac shows how it is aimed mostly at males, you can tell this by the white and grey bold masthead which would indicate people who are going grey e.g. older males. Another reason it is aimed at males is it is a monochrome like photographs used to be where as females magazines are curly fonts and colours like pink etc. The gold patch it shows that this is made for people who are wealthy rich people.

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