The Lego Movie Marketing
Lo/ To explore marketing and promotion of the lego movie; to link the methods to the target audience.
Different ways to promote a film-
synergy is the simultaneous release of different products to boost both
synergy can be used most often by bigger companies as the different elements then work together to promote linked products across different media
Promotion example lego-
Horizontal and vertical integration
horizontal- the parent company owns multiple companies at the same stage of the film industry. A smaller company owned by the parent is subsidiary
vertical- the parent company owns multiple companies across different stages of the film industry.
Different ways to promote a film-
- posters
- Trailers
- Social Media
- Make a teaser poster + trailer
- Theatrical trailer + poster
- Computer game box
- Lego toys
- McDonalds happy meal
- Radio adverts
- Billboards
- On side of a bus
- Made a website
- Range of school supplies
- 17 lego world sets
- 16 collectable mini figures
- sticker and activity book
- events where stuff was going on
synergy is the simultaneous release of different products to boost both
synergy can be used most often by bigger companies as the different elements then work together to promote linked products across different media
Promotion example lego-
- each week in January 2014 a new character poster was released
- lego stores scheduled linked events
- free accessory packs were available i9n stores after building creative models in store
- video game released on 4th January
- on 7th February McDonalds released collectable 3d cups with happy meals
- A website enabled fans to make versions of themselves.
Horizontal and vertical integration
horizontal- the parent company owns multiple companies at the same stage of the film industry. A smaller company owned by the parent is subsidiary
vertical- the parent company owns multiple companies across different stages of the film industry.
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