Lego Movie Target Audience

LO/ To identify the target audience using demographics and psychographics  

Demographics- Statistical data relating to the population and particular groups within it. 

Psychographics- The study and classification of people according to their attitudes, aspiration and other psychological criteria especially in market research. 

The movie targets a family audience 

That could be split into the following three groups

• young kids who lay with lego 
• parents who played with lego when they were young too
• young adults cinema-goers

The film appeals to both genders this is because boys like action, western and girls likes the romance. 

Demographics:

Age-Kids aged 5 to 12 - as well as teenagers to parents, even grandparents.

Gender- Both Genders (female + male)

Race- Primarily white english (only 2 or 3 black actors doing a voice racist?)

Location- It was originally created in Denmark. it was released in country like USA England Denmark Australia and worldwide. 

social class-A main stream audience is lower class to middle class.

Psychographics:

Personality-People that like action, comedy, weird, romance, sci-fi 

Values- traditional values of becoming a hero, getting a job.

Attitudes- Positive attitudes as they are gong to watch a comedy/  

interests- Lego,anything popular in this time all the most famous characters,action,comedy, etc. films 

Lifestyles-Have the money and like to watch TV and films for enjoyment represented the character (western, average american guy)

Psychographics-